Search definitions

Getting lost in all the industry jargon and need some help! We’ve got you sorted. See below for our video game industry definitions.

Publisher: A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. As with book publishers or publishers of DVD movies, video game publishers are responsible for their product’s manufacturing and marketing, including market research and all aspects of advertising.

Developer: A video game developer is a software developer that specializes in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.

Indie developer: An independent video game is most often created without the financial support of a publisher, although some video games funded by a publisher are still considered independent. These games often focus on innovation and rely on digital distribution.

Distributor: An entity that buys noncompeting products or product lines, warehouses them, and resells them to retailers or direct to the end users or customers. Most distributors provide strong manpower and cash support to the supplier or manufacturer’s promotional efforts. They usually also provide a range of services (such as product information, estimates, technical support, after-sales services, credit) to their customers.

Industry body: A industry body, also known as an industry trade group, business association, sector association or trade association, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, political donations, lobbying and publishing, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.

Communications & PR agency

Hardware Manufactor:

Media:

Publication:

Retailer:

Content creator: